Cookie Policy
Last updated: 2026-05-17. Publisher: Brightscale Labs Limited.
1. What cookies and local storage are
Cookies are small text files placed on your device when you visit a website. Local storage is a similar mechanism: data your browser keeps on your device that persists between visits. Both are used to remember preferences, support security, measure how the site is used, and (when enabled) deliver advertising.
This page describes exactly what is set on fitmetriclab.com today and identifies which entries are conditional — meaning they would only apply if and when we enable analytics or advertising and you grant consent.
2. Categories
- Strictly necessary — required to deliver the site (edge security, bot management, DDoS protection). Set by Cloudflare. Cannot be disabled.
- Functional — one local-storage key on your device only (theme preference). Never transmitted to our servers.
- Analytics (conditional) — not currently set. Would only run if Google Analytics is enabled and you give consent.
- Advertising (conditional) — not currently set. Would only run if Google AdSense is enabled and you give consent.
3. Full inventory
| Category | Cookie / key | Provider | Purpose | Duration | Status |
|---|---|---|---|---|---|
| Strictly necessary | __cf_bm | Cloudflare | Bot management — distinguishes humans from automated requests. | 30 minutes | Active |
| Strictly necessary | cf_clearance | Cloudflare | Records that the visitor passed a Cloudflare security challenge. | 30 days | Active |
| Strictly necessary | _cfuvid | Cloudflare | Rate-limiting and DDoS protection per visitor session. | Session | Active |
| Functional | fitmetriclab-theme (local storage) | FitMetricLab | Remembers your light/dark theme preference. Stored on your device only. | Persistent (until cleared) | Active |
| Analytics | _ga, _ga_*, _gid | Google Analytics | Anonymised visitor and session measurement (Google Analytics 4). | 24 hours – 2 years | Not currently set |
| Advertising | _gads, IDE, DSID, NID | Google AdSense | Ad delivery, frequency capping, and measurement once advertising is enabled. | 14 days – 13 months | Not currently set |
Cloudflare (hosting)
The site is served via Cloudflare's edge network. Cloudflare sets the three cookies above for security and DDoS protection. They contain no personal information you have given us, and FitMetricLab never reads them. They are governed by Cloudflare's Privacy Policy.
FitMetricLab local storage
A single local-storage key, fitmetriclab-theme, records whether
you have selected light or dark mode. It stays on your device and is never
transmitted to us or to any third party. Clearing site data in your browser
removes it; the theme will then default to your system preference.
Google Analytics and AdSense (not currently set)
FitMetricLab does not currently load Google Analytics or Google AdSense. If and when these services are enabled, you will be shown a consent banner and the cookies listed above as "conditional" will only be set after explicit consent. The cookies are listed here in advance so this Cookie Policy remains a complete reference of every cookie that could ever be set on the site.
When advertising consent is given, Google may use cookies and identifiers to deliver, measure, and (where allowed) personalise advertisements. You can manage personalised advertising preferences at Google Ads Settings or opt out via the Your Online Choices (EU) and NAI (US) opt-out tools.
4. Managing cookies and local storage
- Theme local storage: clear site data in your browser to remove the
fitmetriclab-themekey. - Browser controls: all modern browsers let you view, restrict, or delete cookies. Restricting strictly necessary Cloudflare cookies may prevent the site from loading correctly.
- Consent (when applicable): if and when analytics or advertising are introduced, a consent banner will offer choices and any changes can be made at any time via a footer link.
- Opt-out tools: use Google Ads Settings (linked above) at any time. Browser-level "Do Not Track" signals are respected where supported.
5. Legal basis and complaints
Strictly necessary Cloudflare cookies are processed under legitimate interests for security and service delivery. The functional theme key sits on your device only — no legal basis is required because nothing is processed by us. If analytics or advertising are later enabled, we will rely on your consent under UK PECR, the EU ePrivacy Directive, and UK/EU GDPR.
If you have concerns about how we handle cookies, contact us at contact@brightscalelabs.com. You also have the right to lodge a complaint with the UK Information Commissioner's Office at ico.org.uk or your local EU supervisory authority.